{"id":5691,"date":"2020-09-15T07:00:20","date_gmt":"2020-09-15T10:00:20","guid":{"rendered":"https:\/\/adm.sistemaggedeensino.com.br\/portal\/?p=5691"},"modified":"2021-07-21T11:47:22","modified_gmt":"2021-07-21T14:47:22","slug":"como-o-marketing-digital-pode-ser-um-aliado-das-escolas","status":"publish","type":"post","link":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/","title":{"rendered":"Como o marketing digital pode ser um aliado das escolas"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-kevwpabq-5e307ccabb5c4c79712dcf04019a581e avia-slideshow-featured av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;'><li  class='avia-slideshow-slide av-kevwpabq-5e307ccabb5c4c79712dcf04019a581e__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-5701 avia-img-lazy-loading-not-5701\"  src=\"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-banner-1500x430.png\" width=\"1500\" height=\"430\" title='podcast-marketing-banner' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-banner.png 1500w, https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-banner-300x86.png 300w, https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-banner-1030x295.png 1030w, https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-banner-768x220.png 768w, https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-banner-705x202.png 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kevvegxy-d7ee995c7fc65215a2511696f0f15532\">\n.avia-section.av-kevvegxy-d7ee995c7fc65215a2511696f0f15532{\nbackground-color:#3851aa;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-kevvegxy-d7ee995c7fc65215a2511696f0f15532 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_one_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5691'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k4r32z-1b4c009f8fd0fe6ca1d7b17410ed975b\">\n.flex_column.av-k4r32z-1b4c009f8fd0fe6ca1d7b17410ed975b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-k4r32z-1b4c009f8fd0fe6ca1d7b17410ed975b av_one_full  avia-builder-el-2  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kevve8jf-530753ee1f77ceec48b6ce983f5e8c47\">\n#top .av_textblock_section.av-kevve8jf-530753ee1f77ceec48b6ce983f5e8c47 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kevve8jf-530753ee1f77ceec48b6ce983f5e8c47 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Em tempos de pandemia, onde as pessoas passaram a ficar ainda mais tempo conectadas, ter uma <strong>presen\u00e7a digital<\/strong> se tornou imprescind\u00edvel em todos os setores. Para as escolas, o universo online se tornou o ponto de encontro e de <strong>comunica\u00e7\u00e3o entre pais, alunos e docentes<\/strong>. \u00c9 por isso que ter um <strong>plano de marketing digital<\/strong> se tornou ainda mais importante, principalmente neste segundo semestre, quando o per\u00edodo de matr\u00edculas come\u00e7a efetivamente a ser posto em pr\u00e1tica. Com uma <strong>estrat\u00e9gia online direcionada<\/strong> e bem definida \u00e9 poss\u00edvel aproximar toda a comunidade escolar e ainda <strong>atrair alunos interessados em conhecer a escola<\/strong> e os projetos que est\u00e3o sendo desenvolvidos.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5691'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ilzf57-1de70d51f8aa3824062e37219daae557\">\n.flex_column.av-ilzf57-1de70d51f8aa3824062e37219daae557{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ilzf57-1de70d51f8aa3824062e37219daae557 av_one_full  avia-builder-el-4  el_after_av_section  el_before_av_one_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kevveyjo-4be738e36b5469cd926134b6e9bbe11f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Por defini\u00e7\u00e3o, o <strong>marketing digital<\/strong> \u00e9 toda estrat\u00e9gia de comunica\u00e7\u00e3o realizada por meio da internet. H\u00e1 alguns anos, este tem sido o principal meio de divulga\u00e7\u00e3o adotado pelas empresas para atrair novos clientes. Este ano, quando as pessoas passaram a usar mais a internet devido o isolamento social, a pr\u00e1tica ganhou ainda mais relev\u00e2ncia. Para tratar mais detalhadamente o assunto, o <strong>Sistema GGE de Ensino<\/strong> produziu um <strong><em>podcast<\/em> sobre como o marketing digital pode ser um aliado das escolas<\/strong>. O tema foi abordado pela gerente de Marketing do Sistema GGE de Ensino, Tatiana Seixas, que conversou com a gerente de Sucesso de Parceiros da Resultados Digitais, Isabela Pereira. Um dos principais pontos discutidos por elas foi justamente o <strong>processo de matr\u00edcula<\/strong>, que este ano, devido \u00e0 suspens\u00e3o das aulas presenciais, precisa ter uma for\u00e7a maior no ambiente digital.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gxes23-6634d8a9d9f098af717e4762a07627df\">\n.flex_column.av-gxes23-6634d8a9d9f098af717e4762a07627df{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-gxes23-6634d8a9d9f098af717e4762a07627df av_one_fifth  avia-builder-el-6  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lqqmz-d19bb51514b2c041370ddcf3ce89388c\">\n.flex_column.av-1lqqmz-d19bb51514b2c041370ddcf3ce89388c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1lqqmz-d19bb51514b2c041370ddcf3ce89388c av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kevvf8au-0a1dd9c61daff0c10890fe2fda43de43 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote>\n<p>\u201c<em>De fato, existe uma mudan\u00e7a de comportamento do pai e do aluno, que est\u00e3o mais em casa. O processo de matr\u00edcula este ano est\u00e1 diferente e eu diria que o primeiro passo a ser abordado no plano de marketing digital \u00e9 fortalecer a comunidade escolar. A escola, os alunos e os pais s\u00e3o os principais promotores da escola. Ent\u00e3o, havendo um engajamento deste p\u00fablico, haver\u00e1 uma reten\u00e7\u00e3o maior dos alunos e tamb\u00e9m um boca a boca positivo para a escola<\/em>\u201d, afirma Isabela Pereira, que falou tamb\u00e9m sobre <strong>alguns cases de sucesso<\/strong> do <strong>segmento de Educa\u00e7\u00e3o<\/strong> que trabalharam justamente neste processo de aproxima\u00e7\u00e3o da comunidade escolar.<\/p>\n<\/blockquote>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dw23dn-81a71c1228d8f81913d3adae1eaec544\">\n.flex_column.av-dw23dn-81a71c1228d8f81913d3adae1eaec544{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-dw23dn-81a71c1228d8f81913d3adae1eaec544 av_one_fifth  avia-builder-el-9  el_after_av_three_fifth  el_before_av_one_full  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c6330r-5138156bdb7dae0c623c72adf3341595\">\n.flex_column.av-c6330r-5138156bdb7dae0c623c72adf3341595{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-c6330r-5138156bdb7dae0c623c72adf3341595 av_one_full  avia-builder-el-10  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kevvgif3-b9b6b072b45c476c50449ba9ffdddf5e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Durante a conversa, a convidada Isabela Pereira trouxe tamb\u00e9m dicas de como as escolas podem <span style=\"color: #333399;\"><strong>impulsionar a campanha de matr\u00edculas online<\/strong><\/span>, utilizando as pr\u00f3prias redes sociais para segmentar o p\u00fablico-alvo.<\/h3>\n<blockquote>\n<p>\u201c<em>Uma dica \u00e9 trabalhar com quiz nas redes sociais. As pessoas adoram ser testadas. E quando usamos as perguntas certas, o resultado \u00e9 um banco com informa\u00e7\u00f5es importantes para o desenvolvimento de campanhas direcionadas ao p\u00fablico-alvo da a\u00e7\u00e3o. Entendendo quem \u00e9 o meu p\u00fablico, eu posso gerar conte\u00fado que ele tem interesse de consumir. Assim, eu vou conquistando aos poucos, at\u00e9 chegar o momento do convite para que ele possa conhecer a escola<\/em>\u201d, pontua.<\/p>\n<\/blockquote>\n<\/div><\/section><\/div>\n<div class='flex_column_table av-kevvh20v-527ce15a8971145728e0634063da9689 sc-av_three_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kevvh20v-527ce15a8971145728e0634063da9689\">\n.flex_column.av-kevvh20v-527ce15a8971145728e0634063da9689{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kevvh20v-527ce15a8971145728e0634063da9689 av_three_fifth  avia-builder-el-12  el_after_av_one_full  el_before_av_two_fifth  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kevvht8q-6e6bee3066841e1ba7151752cfbb846f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>O <span style=\"color: #333399;\"><strong>uso de v\u00eddeos<\/strong> <\/span>foi outro assunto abordado no <em>podcast<\/em> como de suma import\u00e2ncia para gerar o <span style=\"color: #333399;\"><strong>engajamento nas redes sociais<\/strong><\/span>.<\/h4>\n<p>\u201c<em>Os v\u00eddeos t\u00eam taxa de engajamento muito alta e din\u00e2mica<\/em>\u201d, enfatiza Isabela Pereira. Al\u00e9m dos recursos audiovisuais, as especialistas falaram sobre os cuidados necess\u00e1rios com o site e <em>landing pages <\/em>criadas para capta\u00e7\u00e3o de <em>leads<\/em> para o departamento comercial das institui\u00e7\u00f5es de ensino, que tamb\u00e9m s\u00e3o pontos que precisam ser detalhados no <strong>plano de marketing das escolas<\/strong>.<\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aawj4b-a673e7fbddc6d386644f67df956d5aee\">\n.flex_column.av-aawj4b-a673e7fbddc6d386644f67df956d5aee{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-aawj4b-a673e7fbddc6d386644f67df956d5aee av_two_fifth  avia-builder-el-14  el_after_av_three_fifth  el_before_av_section  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-96n76z-99d3082d1ab6a926befacdfd192492ad\">\n.avia-image-container.av-96n76z-99d3082d1ab6a926befacdfd192492ad img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-96n76z-99d3082d1ab6a926befacdfd192492ad .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-96n76z-99d3082d1ab6a926befacdfd192492ad av-styling- avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5704 avia-img-lazy-loading-not-5704 avia_image ' src=\"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/videos.png\" alt='' title='videos'  height=\"500\" width=\"750\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/videos.png 750w, https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/videos-300x200.png 300w, https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/videos-705x470.png 705w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kevvq70n-b1133860447756b3b3ca329880ded44f\">\n.avia-section.av-kevvq70n-b1133860447756b3b3ca329880ded44f{\nbackground-color:#e5e3f9;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-kevvq70n-b1133860447756b3b3ca329880ded44f main_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_two_fifth  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5691'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8912dn-26895becbf3e8ade23ef2ccc114dde0d\">\n.flex_column.av-8912dn-26895becbf3e8ade23ef2ccc114dde0d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-8912dn-26895becbf3e8ade23ef2ccc114dde0d av_one_full  avia-builder-el-17  el_before_av_one_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-093f9e19c747044fd04bb4a1b9b85923\">\n#top .av-special-heading.av-av_heading-093f9e19c747044fd04bb4a1b9b85923{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-093f9e19c747044fd04bb4a1b9b85923 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-093f9e19c747044fd04bb4a1b9b85923 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-093f9e19c747044fd04bb4a1b9b85923 av-special-heading-h3 blockquote classic-quote  avia-builder-el-18  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Quer saber mais? Escute o nosso podcast! <\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5tq28b-e8e4ae4c8ad98a7ad4bcce2b4cf3f3de\">\n.flex_column.av-5tq28b-e8e4ae4c8ad98a7ad4bcce2b4cf3f3de{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5tq28b-e8e4ae4c8ad98a7ad4bcce2b4cf3f3de av_one_fifth  avia-builder-el-19  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3upowr-15ff51b5b03ce32a367692c01ad763cf\">\n.flex_column.av-3upowr-15ff51b5b03ce32a367692c01ad763cf{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-3upowr-15ff51b5b03ce32a367692c01ad763cf av_three_fifth  avia-builder-el-20  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1w43zv-e223da0fdc16028bbf41db1aef33cd51\">\n.flex_column.av-1w43zv-e223da0fdc16028bbf41db1aef33cd51{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1w43zv-e223da0fdc16028bbf41db1aef33cd51 av_one_fifth  avia-builder-el-22  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5691'><div class='entry-content-wrapper clearfix'><div  class='hr av-4qr0yz-4e47a2c66207b99ad56f764e97a9ead9 hr-default  avia-builder-el-23  el_after_av_section  el_before_av_comments_list  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<div  class='av-buildercomment av-2aeasr-885b3a6298f0d5411482a5d80c727d8f  av-blog-meta-author-disabled av-blog-meta-comments-disabled av-blog-meta-category-disabled av-blog-meta-html-info-disabled'><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k60tig2v-4089c6e7d018fa537c8758ce46314a88\">\n.avia-section.av-k60tig2v-4089c6e7d018fa537c8758ce46314a88{\nbackground-color:#133575;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-k60tig2v-4089c6e7d018fa537c8758ce46314a88 main_color avia-section-large avia-no-border-styling  avia-builder-el-25  el_after_av_comments_list  avia-builder-el-last  avia-bg-style-fixed container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5691'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6q79m-e1683a3b37edea97ab4ef7af7e601349\">\n.flex_column.av-6q79m-e1683a3b37edea97ab4ef7af7e601349{\nborder-radius:10px 10px 10px 10px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6q79m-e1683a3b37edea97ab4ef7af7e601349 av_one_full  avia-builder-el-26  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding avia-full-stretch  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqmoep2e-d9c7333c097aa988de4953622ab0fa46\">\n#top .av-special-heading.av-kqmoep2e-d9c7333c097aa988de4953622ab0fa46{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-kqmoep2e-d9c7333c097aa988de4953622ab0fa46 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kqmoep2e-d9c7333c097aa988de4953622ab0fa46 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kqmoep2e-d9c7333c097aa988de4953622ab0fa46 .av-subheading{\nfont-size:16px;\n}\n<\/style>\n<div  class='av-special-heading av-kqmoep2e-d9c7333c097aa988de4953622ab0fa46 av-special-heading-h2 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-27  el_before_av_hr  avia-builder-el-first  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >TEM INTERESSE EM SER UMA ESCOLA PARCEIRA?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6havor-8cf3327276aa4879db6ae623d6a851f1\">\n#top .hr.hr-invisible.av-6havor-8cf3327276aa4879db6ae623d6a851f1{\nheight:5px;\n}\n<\/style>\n<div  class='hr av-6havor-8cf3327276aa4879db6ae623d6a851f1 hr-invisible  avia-builder-el-28  el_after_av_heading  el_before_av_codeblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5706,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,1145],"tags":[60,1245,1301,590,583,591,584,507,1053,576,30,122,267,1292,575,579,582,586,538,585,595,589,620,1300,571,587,580,581,588,592,20,574,1295,1294,593,1302,623,594,1297,1200,1296,1293,573,36,13,1299,1298,333],"class_list":["post-5691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-podcasts","tag-alunos","tag-ambiente-digital","tag-captacao-de-leads","tag-captacao-de-matriculas","tag-como-atrair-novos-alunos","tag-como-captar-alunos-para-escola-particular","tag-como-fidelizar-alunos","tag-comunicacao","tag-comunidade-escolar","tag-dicas","tag-educacao","tag-engajamento","tag-escolas-parceiras","tag-estrategia-online","tag-estrategias","tag-estrategias-de-marketing-digital-para-escolas","tag-estrategias-de-redes-sociais-para-impulsionar-matriculas","tag-estrategias-para-atrair-novos-alunos","tag-formacao-continuada","tag-ideias-para-atrair-novos-alunos","tag-impulsionar-matriculas","tag-instituicoes-de-ensino","tag-isolamento-social","tag-landing-pages","tag-marketing-digital","tag-marketing-digital-educacional","tag-marketing-digital-para-escolas","tag-marketing-digital-para-o-mercado-de-educacao","tag-marketing-educacional","tag-marketing-para-escolas","tag-material-didatico","tag-matriculas","tag-matriculas-online","tag-mudanca-de-comportamento","tag-novos-alunos","tag-plano-de-marketing-das-escolas","tag-podcast","tag-presenca-digital","tag-quiz","tag-recursos-audiovisuais","tag-redes-sociais","tag-resultados-digitais","tag-retencao","tag-sistema-de-ensino","tag-sistema-gge-de-ensino","tag-site","tag-taxa-de-engajamento","tag-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como o marketing digital pode ser um aliado das escolas - Portal - Sistema GGE de Ensino<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como o marketing digital pode ser um aliado das escolas - Portal - Sistema GGE de Ensino\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal - Sistema GGE de Ensino\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sistemaggedeensino\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-15T10:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-21T14:47:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-destaque-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"adminsgens\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminsgens\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/\"},\"author\":{\"name\":\"adminsgens\",\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/#\/schema\/person\/f9192a426b894ac23405b875e0231660\"},\"headline\":\"Como o marketing digital pode ser um aliado das escolas\",\"datePublished\":\"2020-09-15T10:00:20+00:00\",\"dateModified\":\"2021-07-21T14:47:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/\"},\"wordCount\":3187,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/#organization\"},\"image\":{\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-destaque-1.png\",\"keywords\":[\"Alunos\",\"ambiente digital\",\"capta\u00e7\u00e3o de leads\",\"capta\u00e7\u00e3o de matriculas\",\"como atrair novos alunos\",\"como captar alunos para escola particular\",\"como fidelizar alunos\",\"comunica\u00e7\u00e3o\",\"comunidade escolar\",\"dicas\",\"Educa\u00e7\u00e3o\",\"engajamento\",\"Escolas parceiras\",\"estrat\u00e9gia online\",\"estrat\u00e9gias\",\"estrat\u00e9gias de marketing digital para escolas\",\"estrat\u00e9gias de redes sociais para impulsionar matr\u00edculas\",\"estrat\u00e9gias para atrair novos alunos\",\"forma\u00e7\u00e3o continuada\",\"ideias para atrair novos alunos\",\"impulsionar matr\u00edculas\",\"institui\u00e7\u00f5es de ensino\",\"isolamento social\",\"landing pages\",\"marketing digital\",\"marketing digital educacional\",\"marketing digital para escolas\",\"marketing digital para o mercado de educa\u00e7\u00e3o\",\"marketing educacional\",\"marketing para escolas\",\"Material Did\u00e1tico\",\"matr\u00edculas\",\"matr\u00edculas online\",\"mudan\u00e7a de comportamento\",\"novos alunos\",\"plano de marketing das escolas\",\"podcast\",\"presen\u00e7a digital\",\"quiz\",\"recursos audiovisuais\",\"redes sociais\",\"Resultados Digitais\",\"reten\u00e7\u00e3o\",\"Sistema de Ensino\",\"Sistema GGE de Ensino\",\"site\",\"taxa de engajamento\",\"v\u00eddeos\"],\"articleSection\":[\"Not\u00edcias\",\"Podcasts\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/\",\"url\":\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/\",\"name\":\"Como o marketing digital pode ser um aliado das escolas - Portal - Sistema GGE de Ensino\",\"isPartOf\":{\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-destaque-1.png\",\"datePublished\":\"2020-09-15T10:00:20+00:00\",\"dateModified\":\"2021-07-21T14:47:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#primaryimage\",\"url\":\"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-destaque-1.png\",\"contentUrl\":\"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-destaque-1.png\",\"width\":900,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/sistemaggedeensino.com.br\/portal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como o marketing digital pode ser um aliado das escolas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/#website\",\"url\":\"https:\/\/sistemaggedeensino.com.br\/portal\/\",\"name\":\"Portal - Sistema GGE de Ensino\",\"description\":\"Com seus 27 anos de atua\u00e7\u00e3o na capital pernambucana, o Sistema GGE de Ensino garante uma forma\u00e7\u00e3o de alta qualidade a milhares de alunos ao longo dos anos.\",\"publisher\":{\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sistemaggedeensino.com.br\/portal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/#organization\",\"name\":\"Sistema GGE\",\"url\":\"https:\/\/sistemaggedeensino.com.br\/portal\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/08\/iconSIstema-300x296-1.png\",\"contentUrl\":\"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/08\/iconSIstema-300x296-1.png\",\"width\":300,\"height\":296,\"caption\":\"Sistema GGE\"},\"image\":{\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/sistemaggedeensino\/\",\"https:\/\/www.instagram.com\/sistemaggedeensino\/\",\"https:\/\/www.linkedin.com\/company\/sistema-gge-de-ensino\/about\/\",\"https:\/\/www.youtube.com\/channel\/UCqK7023N4uUqaffujgUx71g\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/#\/schema\/person\/f9192a426b894ac23405b875e0231660\",\"name\":\"adminsgens\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/sistemaggedeensino.com.br\/portal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2f240cee95f5415179802c4e12955d9400d40bbe1c6a61901a8b1d04ec463419?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2f240cee95f5415179802c4e12955d9400d40bbe1c6a61901a8b1d04ec463419?s=96&d=mm&r=g\",\"caption\":\"adminsgens\"},\"url\":\"https:\/\/sistemaggedeensino.com.br\/portal\/author\/adminsgens\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como o marketing digital pode ser um aliado das escolas - Portal - Sistema GGE de Ensino","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/","og_locale":"pt_BR","og_type":"article","og_title":"Como o marketing digital pode ser um aliado das escolas - Portal - Sistema GGE de Ensino","og_url":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/","og_site_name":"Portal - Sistema GGE de Ensino","article_publisher":"https:\/\/www.facebook.com\/sistemaggedeensino\/","article_published_time":"2020-09-15T10:00:20+00:00","article_modified_time":"2021-07-21T14:47:22+00:00","og_image":[{"width":900,"height":900,"url":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-destaque-1.png","type":"image\/png"}],"author":"adminsgens","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"adminsgens","Est. tempo de leitura":"16 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#article","isPartOf":{"@id":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/"},"author":{"name":"adminsgens","@id":"https:\/\/sistemaggedeensino.com.br\/portal\/#\/schema\/person\/f9192a426b894ac23405b875e0231660"},"headline":"Como o marketing digital pode ser um aliado das escolas","datePublished":"2020-09-15T10:00:20+00:00","dateModified":"2021-07-21T14:47:22+00:00","mainEntityOfPage":{"@id":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/"},"wordCount":3187,"commentCount":0,"publisher":{"@id":"https:\/\/sistemaggedeensino.com.br\/portal\/#organization"},"image":{"@id":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#primaryimage"},"thumbnailUrl":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-destaque-1.png","keywords":["Alunos","ambiente digital","capta\u00e7\u00e3o de leads","capta\u00e7\u00e3o de matriculas","como atrair novos alunos","como captar alunos para escola particular","como fidelizar alunos","comunica\u00e7\u00e3o","comunidade escolar","dicas","Educa\u00e7\u00e3o","engajamento","Escolas parceiras","estrat\u00e9gia online","estrat\u00e9gias","estrat\u00e9gias de marketing digital para escolas","estrat\u00e9gias de redes sociais para impulsionar matr\u00edculas","estrat\u00e9gias para atrair novos alunos","forma\u00e7\u00e3o continuada","ideias para atrair novos alunos","impulsionar matr\u00edculas","institui\u00e7\u00f5es de ensino","isolamento social","landing pages","marketing digital","marketing digital educacional","marketing digital para escolas","marketing digital para o mercado de educa\u00e7\u00e3o","marketing educacional","marketing para escolas","Material Did\u00e1tico","matr\u00edculas","matr\u00edculas online","mudan\u00e7a de comportamento","novos alunos","plano de marketing das escolas","podcast","presen\u00e7a digital","quiz","recursos audiovisuais","redes sociais","Resultados Digitais","reten\u00e7\u00e3o","Sistema de Ensino","Sistema GGE de Ensino","site","taxa de engajamento","v\u00eddeos"],"articleSection":["Not\u00edcias","Podcasts"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/","url":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/","name":"Como o marketing digital pode ser um aliado das escolas - Portal - Sistema GGE de Ensino","isPartOf":{"@id":"https:\/\/sistemaggedeensino.com.br\/portal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#primaryimage"},"image":{"@id":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#primaryimage"},"thumbnailUrl":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-destaque-1.png","datePublished":"2020-09-15T10:00:20+00:00","dateModified":"2021-07-21T14:47:22+00:00","breadcrumb":{"@id":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#primaryimage","url":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-destaque-1.png","contentUrl":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/09\/podcast-marketing-destaque-1.png","width":900,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/sistemaggedeensino.com.br\/portal\/2020\/09\/15\/como-o-marketing-digital-pode-ser-um-aliado-das-escolas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/sistemaggedeensino.com.br\/portal\/"},{"@type":"ListItem","position":2,"name":"Como o marketing digital pode ser um aliado das escolas"}]},{"@type":"WebSite","@id":"https:\/\/sistemaggedeensino.com.br\/portal\/#website","url":"https:\/\/sistemaggedeensino.com.br\/portal\/","name":"Portal - Sistema GGE de Ensino","description":"Com seus 27 anos de atua\u00e7\u00e3o na capital pernambucana, o Sistema GGE de Ensino garante uma forma\u00e7\u00e3o de alta qualidade a milhares de alunos ao longo dos anos.","publisher":{"@id":"https:\/\/sistemaggedeensino.com.br\/portal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sistemaggedeensino.com.br\/portal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/sistemaggedeensino.com.br\/portal\/#organization","name":"Sistema GGE","url":"https:\/\/sistemaggedeensino.com.br\/portal\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sistemaggedeensino.com.br\/portal\/#\/schema\/logo\/image\/","url":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/08\/iconSIstema-300x296-1.png","contentUrl":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-content\/uploads\/2020\/08\/iconSIstema-300x296-1.png","width":300,"height":296,"caption":"Sistema GGE"},"image":{"@id":"https:\/\/sistemaggedeensino.com.br\/portal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sistemaggedeensino\/","https:\/\/www.instagram.com\/sistemaggedeensino\/","https:\/\/www.linkedin.com\/company\/sistema-gge-de-ensino\/about\/","https:\/\/www.youtube.com\/channel\/UCqK7023N4uUqaffujgUx71g"]},{"@type":"Person","@id":"https:\/\/sistemaggedeensino.com.br\/portal\/#\/schema\/person\/f9192a426b894ac23405b875e0231660","name":"adminsgens","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/sistemaggedeensino.com.br\/portal\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2f240cee95f5415179802c4e12955d9400d40bbe1c6a61901a8b1d04ec463419?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2f240cee95f5415179802c4e12955d9400d40bbe1c6a61901a8b1d04ec463419?s=96&d=mm&r=g","caption":"adminsgens"},"url":"https:\/\/sistemaggedeensino.com.br\/portal\/author\/adminsgens\/"}]}},"_links":{"self":[{"href":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-json\/wp\/v2\/posts\/5691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-json\/wp\/v2\/comments?post=5691"}],"version-history":[{"count":9,"href":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-json\/wp\/v2\/posts\/5691\/revisions"}],"predecessor-version":[{"id":9333,"href":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-json\/wp\/v2\/posts\/5691\/revisions\/9333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-json\/wp\/v2\/media\/5706"}],"wp:attachment":[{"href":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-json\/wp\/v2\/media?parent=5691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-json\/wp\/v2\/categories?post=5691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sistemaggedeensino.com.br\/portal\/wp-json\/wp\/v2\/tags?post=5691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}